You know what’s funny? How people are always complaining about how social media is a highlight reel, and all fake. But look at popular accounts.They tend to have perfectly edited photos, a perfectly curated aesthetic, and perfectly written captions! Inauthenticity sells! We complain about it, but just keep on giving it traction!
Okay, maybe many of these perfect accounts actually are authentic. I just do not know many people who have a personal photographer with them everywhere to capture all of those aesthetically pleasing perfect spontaneous moments. While I do think that people can make their accounts whatever they want, I just find it ironic that people complain about the “fakeness” on social media yet continue to follow it. Those are the accounts that grow. And don’t get me wrong, I enjoy them too! I also find it interesting that many social media influencers have quit or taken a step back over the past year or so (at least many that I have followed). Perhaps they grew tired of keeping up with it all.
As for the captions… Sure, some of them seem to be somewhat real and vulnerable… I once read in an article (I do not remember what it was called) that many social media influencers have this “perfectly curated vulnerability” in their posts. I feel like that exactly describes it. Because we say we want people to be real online. We do, but we also want to see professional quality photos and content!
I am definitely guilty of continuously putting a positive spin on things, but I would like to think that my accounts are fairly “real.” I am a regular person, with horses. I don’t have fancy camera equipment, I have an iPhone. I don’t have a photographer following me around, nor do I wish to carry my tripod everywhere with me, so I take selfies. I do not edit these blogs for days, I type them out and throw them up as the inspiration hits! And growing social media accounts has been an uphill battle! I have pretty much given up at this point, and just use social media as a creative outlet to share the horsey parts of my life. I would also like to continue putting out real, and imperfect, content because I really think that the internet needs more of that!
I really do not mean for this post to slam influencers, I hope it is not taken that way, I am just poking a little fun at the irony of people complaining about how social media should be more real yet giving traction to accounts that are more curated. I enjoy a wide variety of content on social media, but I especially enjoy accounts that are less edited and professional looking and more real with just good content.
I’m curious, what do you guys think?? Comment below!
2 thoughts on “Inauthenticity Sells”
Putting out real and imperfect content is definitely the way to go. It’s much better than overthinking things and not posting at all. Here’s to putting out imperfect content together!
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